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How to Get Millennials to Love Your Content: VICE’s Magic Formula
If anyone knows how to capture the hearts and minds of the youth of America (and elsewhere) it’s VICE. And they’ve done it successfully for more than one generation. Now that everyone’s sights are set...
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Don’t Stop With Static Content: How to Use Video to Elevate Your Content...
If you’re anything like the majority of B2B marketers and businesses, you’ve already sunk your teeth into a content marketing strategy. And if you’re like more than half of that group, you’re so...
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5 Content Tactics for Marketers in Boring Industries
First of all, get over your own stigma of being in a boring industry. Just because you’re not selling a Tesla car or the latest craft beer doesn’t mean you’re in a boring industry. While it may not be...
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Consumer Views of Branded Video Marketing on the Rise
Consumers are devouring branded video, and the trend shows no sign of stopping. Branded video views hit 2.9 billion in the third quarter of 2014—the highest ever, Visible Measures reports (see graph at...
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5 Ways to Ensure Branded Video Success
Now more than ever, brands have the opportunity to connect with their audiences through unique content that provides entertainment value while simultaneously promoting its core values and products....
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Where We’re Going and Where We’ve Been in Digital Marketing
We’ve come a long way since the days of dial-up Internet, and the latest trends signal new digital marketing opportunities for savvy content marketers. Mary Meeker’s 2015 Internet Trends report charts...
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10 Ways to Use Periscope for Live-Streamed Marketing
If you haven’t been living under a rock, you’ve heard of Twitter’s live-streaming video app called Periscope. In March, Periscope was made available to the public and has been downloaded by over 10...
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7 Types of Content That People Love to Share
Consumers are continuously searching for informative, engaging, and valuable content online. The goal of a content creator, then, is to create different types of content that people love to share,...
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From Facebook Video Autoplay, a Trend Is Reborn: Silent Film
The age of autoplay has spurred a new twist on an old art form: silent film. Thanks to the meteoric rise of Facebook video autoplay, brands are seeking new ways to deliver video content that grabs...
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Boost Your Content Marketing Strategy with Interactive Video
The success of video content is well-documented and indisputable: 60 percent of users prefer video over text. Video also keeps users on a site for more than five minutes longer than text and images...
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3 Ways to Integrate Influencer Marketing Into Today’s Campaigns
For years, word-of-mouth marketing has been the most trusted form of advertising. In a Nielsen study across 58 countries, 84 percent of recipients said they put the greatest trust in recommendations...
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Are You Fully Harnessing the Power of Google? 7 Tools to Add
Google is a marketer’s best friend. It’s far more than just a search engine; it’s a hub of real-time big data that can be used to improve any marketing strategy. The best part is, the majority of its...
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Use Video to Maximize Content Marketing Efforts [Infographic]
Video has become the single most important online content format. Predictions say it will account for 80% of global internet traffic by 2019. No marketing professional can escape the statistics....
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The Benefits of Creating Software Training Videos for Customers
Since the internet is global, and the number of mobile devices is rising into the billions, there’s a huge potential market for your software product. Even if you’ve targeted the right user...
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10 Ways to Use Periscope for Live-Streamed Marketing
If you haven’t been living under a rock, you’ve heard of Twitter’s live-streaming video app called Periscope. In March, Periscope was made available to the public and has been downloaded by over 10...
View ArticleClik here to view.
7 Types of Content That People Love to Share
Consumers are continuously searching for informative, engaging, and valuable content online. The goal of a content creator, then, is to create different types of content that people love to share,...
View ArticleClik here to view.
From Facebook Video Autoplay, a Trend Is Reborn: Silent Film
The age of autoplay has spurred a new twist on an old art form: silent film. Thanks to the meteoric rise of Facebook video autoplay, brands are seeking new ways to deliver video content that grabs...
View ArticleClik here to view.
3 Ways to Integrate Influencer Marketing Into Today’s Campaigns
For years, word-of-mouth marketing has been the most trusted form of advertising. In a Nielsen study across 58 countries, 84 percent of recipients said they put the greatest trust in recommendations...
View ArticleClik here to view.
Are You Fully Harnessing the Power of Google? 7 Tools to Add
Google is a marketer’s best friend. It’s far more than just a search engine; it’s a hub of real-time big data that can be used to improve any marketing strategy. The best part is, the majority of its...
View ArticleClik here to view.
Boost Your Content Marketing Strategy with Interactive Video
The success of video content is well-documented and indisputable: 60 percent of users prefer video over text. Video also keeps users on a site for more than five minutes longer than text and images...
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